Impulsive purchasing: IELTS Vocabulary
Collocation: Impulsive purchasing
Meaning: Impulsive purchasing is the propensity of a customer to purchase goods and services without planning in advance
1. Due to the advent of online shopping, consumers have a plethora of options while buying products. Such a wide range prompts them to indulge in impulsive purchasing. This trend could lead to disastrous repercussions for our environment. Because purchasing the things that you do not need generates waste. Moreover, it leads to the wastage of natural resources and time.
2. Multinational companies spend a lot of money on behavioural economics. The inputs from this initiative help them to garner unstinted growth. Because by becoming aware of the emotional attitude of the consumers, companies design their products. The best way for a business to earn a substantial payout is to make those products that lead to impulsive purchasing.
3. A large section of society tend to visit shopping malls. The placement of the products and services has a pivotal role in promoting impulsive purchasing. Most people get carried away by the ambience of the mall and believe that the products on display could improve their status in society. Apart from this, soft music is continuously played in the background to decline the thinking ability of the consumers. Moreover, these places usually do not have clocks installed to track the time spent. Customers look at numerous products and often buy those articles that they do not need.
4. Smartphones are the perfect example of impulsive purchasing. Every week the launch of the new versions takes place, and a large section of society buys them. However, when they start using their new device, they do not find much different from their older mobile phone. To lure innocent users, the companies design their products meticulously. Apart from this, the advertisements exaggerate the features.