Describe a good advertisement that you think is useful IELTS Cue Card
IELTS CUE CARD TOPIC
Describe a good advertisement that you think is useful
You should say:
- Where you can see it
- What it shows
- Why you think it is useful
- And explain how you feel about it
Sample 1
Introduction
Although most advertisements have wrong information, one is good for the users and provides accurate information; hence, it is worth mentioning.
Where you can see it
It is everywhere on TV, radio, and the internet.
What it shows
It is a digital marketing company offering free training to everyone who joins it.
Why do you think it is useful?
It is useful for many reasons. Firstly, in this modern era, inflation is at its peak, and for people from the middle and lower income class, paying for training is a daunting task because the bulk of their earnings goes towards taking care of routine expenses like food, water, and electricity. In such a scenario, free training in a field that is growing by leaps and bounds is a welcome step.
Moreover, in this advertisement, there is no false promise. The company openly says that the training is free, but the work you will do is for its clients, and it gets paid for that.
So instead of charging for the course from the students, the company is making money by selling its trainees’ services to overseas clients. Due to this, both the company and the students are in a win-win situation.
And explain how you feel about it.
It is a great advertisement; here, the focus is not on making tall claims while exhibiting the product or service. Here, the focus is on providing quality student training without charge. And the best part is that the students training from this company get placed in a multinational company.
Due to this reason, I suggest everyone watch this advertisement, and if it suits them, they must enroll in their free course.
Sample 2
There is no denying this conviction that good advertisement always leaves a significant impact on its spectators.
Today, I want to discuss a good advertisement that has caught my attention lately. The name of the advertisement is Jago grahak jaago, which means be aware of customers.
The government took the initiative to make people aware the customer about the rights and legal actions that they can take when they face any unforeseen contingencies in their day-to-day lives.
This advertisement was displayed on billboards and in newspapers. Apart from that, the online platforms are also fitted with this advertisement.
So this advertisement explains that a person can take legal action if they face any counterfeit product or the product is offered or sold at greater than MRP.
The same thing happened to me last year when a seller was selling a product to or on greater MRP. At that time, I had already seen that advertisement, and I formally took legal action, took him to court, and taught him that he was not allowed to sell at prices more than the MRP.
In this way, I also learned an important rule and what to do in case of fraud. It is an excellent initiative by the government, and they should promote such ads.
Follow-ups
Here are some examples of follow-up questions that the examiner might ask during your speaking part 3 related to the cue card “Describe a good advertisement that you think is useful IELTS Cue Card”.
1. What do you think of online advertising?
Online advertising is a win-win opportunity for both business owners and consumers. It allows the business people to send the adverts to the right audience by selecting the demographics. On the contrary, consumers get commercials of their choice, and they can block those advertisers who irritate them.
2. Are there any great online advertisements?
Yes, there are many great online advertisements where celebrities play a stellar role. Whenever a new product or service comes to the market, advertisers are still waiting to produce great online advertisements to promote the products and services effectively.
3. What do people usually buy?
Regarding online shopping, people buy all kinds of things from here, like clothes, utensils, electronics, and FMCG products. Earlier, people were apprehensive about buying online, but now they understand the enormous benefits of online shopping.
4. Why does buying new things make people happy?
People get a dopamine spike Whenever they buy new things, making them feel happy and joyful. Moreover, people love to welcome change, and a new product brings much-needed change.
5. Do people watch useless advertisements in this day and age?
It is a hard truth and hard fact a large section of society prefers to watch useless advertisements in this day and age because people get entertainment from that, and adverts are more of instant gratification for them. They watch them seek information regarding various products and services.
6. Do you think there is too much advertising in our daily lives?
It is a gospel truth that the advertising industry has grown by leaps and bounds in the past few years, and companies are leaving no stone unturned to promote their goods and services. Due to this reason, there is a substantial rise in the amount of advertising we see in our daily lives.
7. Why do some people hate advertisements?
Some people hate advertisements because they think that adverts exaggerate the features of the products and services and often get the wrong information through them. Apart from that, they think that advertising increases the cost because the consumers usually charge the fee for making and promoting advertisements in terms of the increased price.
8. Do people usually buy stuff after watching advertisements?
In this modern era, due to relentless competition, people need more time to go to market and research various products and services. Due to this, the percentage of people who buy products after watching advertisements has grown substantially.
9. Is music valuable in advertising?
Yes, music is valuable in advertising because it enhances the viewership and makes people feel connected to the product by memorizing the jingles used in the advertisements.
10. What are the advantages of TV advertisements? How about internet advertisements?
TV advertisements provide more informative content than other formats because of the availability of audio and visual experiences for the viewers.
On the contrary, internet advertisements have carved out a niche because advertisers can select their audience in this format according to age, location, and interests because, in this platform, there is excessive use of artificial intelligence and machine learning.
11. Where do we usually see adverts?
In this modern era, advertisements have made inroads in our lives, and we see them everywhere, from billboards to posters.
Apart from this, radio and television are other reliable platforms for advertisers, and in the past few decades, internet advertisement has gained momentum. Due to this reason, we see a lot of advertisements on various websites and mobile phone applications.
Lastly, the conventional mode of advertisements, print media, is still in trend, and many seasoned business people rely on it to promote their products and services.
12. Are there any advertisements at school?
The education industry is burgeoning, so the companies dealing in this domain are leaving no stone unturned to use the schools for advertising their products like study material, training workshops, sports tournaments, and other programs.
13. Are there some inappropriate adverts, like that of a condom?
Yes, it is a gospel truth that inappropriate advertisements of products like stiff drinks and tobacco are there on all platforms. And many celebrities are also promoting such products. Akshay Kumar is a prime example because he promotes Vimal Pan Masala.
14. Why does the government allow such ads?
The government allows such ads for two reasons. Firstly, although these products are bad for health, they still have massive amounts, and a particular section of society consumes them.
Secondly, from the advertisements of such procedures, the government earns a substantial amount of money to take and strengthen the state’s exchequer.
15. Do you think it is wrong for children?
I am in solidarity with the view that such advertisements are bad for children because, in their budding years, it is challenging for them to distinguish between right and wrong. Due to this reason, by watching inappropriate ads, they can save their quality time and follow the right trajectory.
16. Do parents complain about it?
Yes, many parents usually complain about this practice because, due to a lack of stringent guidelines from the government, the practice of showing inappropriate ads is continuing.
