Describe a good advertisement that you think is useful IELTS Cue Card

Describe a good advertisement that you think is useful IELTS Cue Card

Describe a good advertisement that you think is useful IELTS Cue Card


Describe a good advertisement that you think is useful
You should say:

  • Where you can see it
  • What it shows
  • Why you think it is useful
  • And explain how you feel about it

Sample 1


Although most advertisements have wrong information, one is good for the users and provides accurate information; hence, it is worth mentioning.

Where you can see it 

It is everywhere on TV, radio, and the internet.

What it shows 

It is a digital marketing company offering free training to everyone who joins it.

Why do you think it is useful

It is useful for many reasons. Firstly, in this modern era, inflation is at its peak, and for people from the middle and lower income class, paying for training is a daunting task because the bulk of their earnings goes towards taking care of routine expenses like food, water, and electricity. In such a scenario, free training in a field that is growing by leaps and bounds is a welcome step.

Moreover, in this advertisement, there is no false promise. The company openly says that the training is free, but the work you will do is for its clients, and it gets paid for that.

So instead of charging for the course from the students, the company is making money by selling its trainees’ services to overseas clients. Due to this, both the company and the students are in a win-win situation.

And explain how you feel about it.

 It is a great advertisement; here, the focus is not on making tall claims while exhibiting the product or service. Here, the focus is on providing quality student training without charge. And the best part is that the students training from this company get placed in a multinational company.

Due to this reason, I suggest everyone watch this advertisement, and if it suits them, they must enroll in their free course.


Here are some examples of follow-up questions that the examiner might ask during your speaking part 3 related to the cue card “Describe a good advertisement that you think is useful IELTS Cue Card”.

1. What do you think of online advertising? 

Online advertising is a win-win opportunity for both business owners and consumers. It allows the business people to send the adverts to the right audience by selecting the demographics. On the contrary, consumers get commercials of their choice, and they can block those advertisers who irritate them.

 2. Are there any great online advertisements? 

Yes, there are many great online advertisements where celebrities play a stellar role. Whenever a new product or service comes to the market, advertisers are still waiting to produce great online advertisements to promote the products and services effectively.

3. What do people usually buy?

Regarding online shopping, people buy all kinds of things from here, like clothes, utensils, electronics, and FMCG products. Earlier, people were apprehensive about buying online, but now they understand the enormous benefits of online shopping.

4. Why does buying new things make people happy? 

People get a dopamine spike Whenever they buy new things, making them feel happy and joyful. Moreover, people love to welcome change, and a new product brings much-needed change.

5. Do people watch useless advertisements in this day and age?

It is a hard truth and hard fact a large section of society prefers to watch useless advertisements in this day and age because people get entertainment from that, and adverts are more of instant gratification for them. They watch them seek information regarding various products and services.

6. Do you think there is too much advertising in our daily lives?

It is a gospel truth that the advertising industry has grown by leaps and bounds in the past few years, and companies are leaving no stone unturned to promote their goods and services. Due to this reason, there is a substantial rise in the amount of advertising we see in our daily lives.

7. Why do some people hate advertisements?

Some people hate advertisements because they think that adverts exaggerate the features of the products and services and often get the wrong information through them. Apart from that, they think that advertising increases the cost because the consumers usually charge the fee for making and promoting advertisements in terms of the increased price.

8. Do people usually buy stuff after watching advertisements?

In this modern era, due to relentless competition, people need more time to go to market and research various products and services. Due to this, the percentage of people who buy products after watching advertisements has grown substantially.

9. Is music valuable in advertising?

Yes, music is valuable in advertising because it enhances the viewership and makes people feel connected to the product by memorizing the jingles used in the advertisements.

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