Describe an advertisement that you didn’t like IELTS Cue Card

Describe an advertisement that you didn’t like IELTS Cue Card


Describe an advertisement that you didn’t like

You should say:

When did you see it?
What is it about?
Where you saw it/how you came to know about it?
Why you didn’t like it?

NOTE – The examiner gives you one minute to plan your answerand to help you prepare for the topic, the examiner provides you with a pencil and a notepad. You’ll have to answer the questions given on the topic for one-to-two minutes

Sample Answer 1


In this modern era, advertisements have become an integral part of our lives, and we thrive primarily on them to gain knowledge regarding various products and services.

I recently saw an advertisement I didn’t like, and I left no stone unturned to condemn it.

When did you see it?

I saw it last year when I watched a movie to spend my leisure time with my friends.

What is it about?

The advertisement is about a tobacco product. The main character in the advert consumes a tobacco product from a pouch and gets a boatload of energy after that.

The immense power he gains from consuming that product helps him to beat the robbers who are doing robbery from a bank.

Where you saw it/how you came to know about it?

I saw it in a theatre where I went to watch the movie. And this advertisement came thrice during the movie.

Why didn’t you like it?

I didn’t like that advertisement because it is well-known that tobacco products are detrimental to our health, and consuming them can lead to disastrous repercussions.

However, the advertiser had yet to leave any stone unturned to showcase tobacco as an energy booster.

Influenced by such advertisements, teenagers and youngsters can follow this imprudent approach to consuming tobacco products.

And this could be harmful to the current generation and posterity.

Hence I was not too fond of that advertisement, and I wrote to the information and broadcasting ministry to ban such advertisements. My request bore good results, and that advertisement was forbidden.

Follow up Questions

Here are some examples of follow-up questions that the examiner might ask during your speaking part 3 related to the cue card “Describe an advertisement that you didn’t like”.

1. Why do some people hate advertisements?

Some people hate advertisements for two main reasons. Firstly promotions come in between watching the programs, and they break the continuity. Hence the viewing experience declines considerably. Apart from this, advertisers have this uncanny knack for exaggerating the products and services in the commercials, and due to this reason, some individuals dislike advertising.

2. Do people usually buy stuff after watching advertisements?

In this modern era, fierce competition has become an integral part of our lives, so most people need more spare time at their disposal. In such a scenario, advertisements are a blessing because they empower people with knowledge of new products. Due to this, the percentage of people who buy products after watching advertisements is increasing considerably.

3. Is music valuable in advertising?

Yes, music is helpful in advertising; firstly, it enticingly presents the product or service. Secondly, while listening to the tune, it is easy for the general public to identify a product or service.

4. What are the advantages of TV advertisements? How about internet advertisements?

TV advertisements require more attention and come in both video and audio formats. So we pay more heed to them. On the other hand, internet ads come in various forms, and video ads are skippable in some instances.

5. Where usually do we see adverts?

In this modern era, advertisements have made inroads n our lives, and we see them everywhere, from shopping malls to small streets and TV to the internet.

6. Are there any advertisements at school?

Yes, advertisements have become an integral part of schools . Especially publication houses, fast food companies, and sports goods manufacturing organizations leave no stone unturned to advertise their products in educational institutions to generate more revenue.

7. Are there some inappropriate adverts, like that of a condom?

Some ads show inappropriate content, like perfume ads where the product is shown as a seductive one. As far as condom ads are concerned, they are informational and necessary to create awareness so that people can use them wisely for family planning.

8. Why does the government allow such ads?

The government allows the showcasing of inappropriate ads due to revenue generation because the promoters of such ads pay considerable money to promote their products and services. Due to this, the higher authorities strengthen the state’s exchequer.

9. Do you think it is bad for children?

Yes, inappropriate ads are detrimental to children, as they can divert their focus toward unnecessary activities. It is the bounden duty of the parents and the teachers to educate the children about what type of ads they should watch and what they must ignore.

10. Do parents complain about it?

Yes, parents complain about inappropriate ads, but the higher authorities allow them to generate more revenue.

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